In this week's episode, Robert and I discuss CMI's purchase phone number list of the UK-based Content Marketing Show and its plans to redeploy it in a new format. Next, we reflect on what's really behind Verizon's recent purchase of AOL and break down why Spotify decided to add videos and podcasts to its popular music service. Next, we turn our attention phone number list to two articles that purport to reveal the problems facing content marketers, without giving advice on how to solve them. Moments and accolades include Purina's stagnant puppy care microsite and a fascinating perspective on customer experiences and phone number list content marketing.
1. Content Marketing in the News
Last week for PNR listeners to get love (3:25): We love our PNR listeners. That's why we're giving you an extra discount on Content Marketing World. Listen to the phone number list podcast to get the discount code, which will get you up to $600 off the registration price. But don't wait, because this special PNR-only incentive expires on May 31, 2015.
CMI acquires Content Marketing Show (4:42): On May 21, 2015, CMI announced that it had acquired the phone number list UK Content Marketing Show. The show was bought from Rough Agenda, an events company based in Brighton, UK. Instead of producing an in-person event in London, CMI will transform the Content Marketing Show into a three-day virtual event focused exclusively on measuring return on phone number list content marketing. It will be timed with a European audience in mind. Robert and I are very excited about this new event and especially its focus on measurement.
Verizon Acquires AOL (8:05): Taking another important step in building digital and video platforms to drive future growth, Verizon Communications Inc. will acquire AOL Inc. for $50 per share - an estimated total value of approximately $4.4 billion. Verizon gets incredible media properties in the deal, including The phone number list Huffington Post, TechCrunch, and Engadget, to name a few. Robert and I wonder if this huge acquisition is really about ad tech or if there's something deeper that Verizon is looking at.
2. Sponsor (39:22)
This former marketing is sponsored by ConnectiveDX (formerly ISITE Design), an agency that helps organizations bring together the phone number list customer insights, design, and technology capabilities needed to create delightful digital experiences. It features a new report titled Creating Connected Experiences that outlines seven essential digital experience skills, shares relevant data and insights on the phone number list changing digital landscape, provides best practices for delivering digital experiences that differentiate, and provides tips and tools for mapping information, vision, and content.WW